This helps you evaluate engagement, cater to your audience, and streamline your marketing tactics. With a business Pinterest, claiming your other pages and platforms gives you access to analytics on all Pins saved from any of your claimed accounts. That means your second step should be claiming your website, Instagram page, Etsy store, Youtube channel, or Shopify account. Pinterest functions like a visual search engine, so you want to make sure that after your audience finds you, they know where to engage with you or purchase your product. You are on your way! Step 2: Add and Claim Your Website, Shops, and SocialsĪs I mentioned previously, Pinterest is a great place to funnel the marketing you’re already doing into an easy-to-find location. Check out your competition, see what draws a lot of attention, and find out what works for other businesses like you.Ĭongrats! Getting started is the first big hurdle. It will ask you to select your business and brand name and that’s all there is to it.įrom there, you have full access to the site and can start exploring. You can start fresh or convert your personal account into a business account if you already have one. You guessed it, the first step is to create your account. Step 1: Create a Business Pinterest Account For a quick and easy way to get started, all you have to do is follow these four steps. With some carefully crafted images, strategic keywords, and shareable content, you can make Pinterest the platform that takes your business to the next level. Pinterest for business is an entirely different game. If you’ve dabbled with Pinterest as a consumer, you probably think of it as a place to find recipes, home decor ideas, and craft project instructions.

Don’t think of Pinterest as another platform you have to sign up for instead, think of it as a way to show off your brand and cultivate customers in a simple, effective, and visually compelling way. The good news is, Pinterest lets you funnel the online marketing you’re most likely already doing into one, convenient place. It’s easy to become overwhelmed by the sheer amount of available platforms to promote your business on. And that’s what makes it such an important tool for you and your business.

Have you ever thought of Pinterest as just another social media platform? The truth is, it’s not.

Pinterest business account login